The aforementioned term refers to a South Beach-based franchise rolling out sophisticated sports and fitness clothing for women. The company operates on a quite unique model. Social enterprise remains the core of the firm, and that’s an idea owner have emphasized since inception i.e. they didn’t want to solely gain proceeds from the sale of clothing.
So they teamed up with Emerge Global, a non-profit catering to women who’ve suffered in the hands of abuse/violence perpetrators – a key pressing concern currently plaguing Sri Lanka.
Alana Athletica has since been recruiting the victims, tutoring them on the various stages of apparel manufacture, counseling them, then ultimately employing them for an array of roles within the organization’s proceedings.
Reference
https://news.fiu.edu/2017/11/be-there-as-fiu-social-entrepreneurs-enter-shark-tank-dec-8/117503
solfinderblog 